With extensive experience working in various design, web and marketing teams in national, global and emerging markets. I am inspired by emerging technologies and thrive on innovation and practicality.
UX and UI design is a science I love, allowing me to use many different options in my work. Drawing on my experience and reviewing data to create solutions that best fits the organisation I am working with.
- Design that compliments the company brand
- Define guidelines for the intended purpose using a mobile first approach
- Use of plain Oxford English, using categories and topics to structure navigation and content
- Consumer focussed – know your target audience
- Keep related content together, help customers make more informed choices
- Product and consumer focussed meta-data
- Personalisation to improve the customer experience
- Balance of function and responsive design with a marketing approach
- Scalable clear typography – large and balanced scale
- Addition of icons for clear sign-posting and navigation
- Balanced content and spacing – necessary for the eye to absorb and capture the content
- Simple, yet structured functionality and site content
- Use of the Golden Ratio – Phi & similar principles where possible
- Visual perception and marketing methods
In this example I show how this can be applied to a web page layout. Moving the eye to the content I want you to focus on.
Scrolling is part of the experience, no matter what device you are using. The site is responsive for most devices and browser types.
