Design leadership isn’t just about pixels — it’s about transforming how an enterprise performs.

 
 

SEEDS Design System Transformation

Building a scalable design system that supports Accessibility, increases delivery velocity and is sustainable for the future.

 
 

Trade-in Online & Landing Pages

A responsive, end-to-end trade-in experience combining high-converting landing pages with a bespoke portal and seamless front-end integration.

 

TURNING INSIGHT INTO BETTER EXPERIENCES

I bring Design Thinking, discovery and collaboration together to challenge assumptions, uncover the right problems and turn customer insight into purposeful UX strategies that strengthen engagement and deliver meaningful outcomes.

 

EMPATHISE > DEFINE > DISCOVER > EXPLORE > TEST

TO ACHIEVE SIMPLE SOLUTIONS TO COMPLEX PROBLEMS

 

Balancing the business requirements with the customers needs, through applied principles, one can integrate a seamless and consistent experience.

 
 

THE TRIPLE DIAMOND APPROACH

At Vodafone, I transformed how UX approached early-stage discovery by embedding research and Design Thinking into our ways of working—raising design quality, strengthening team capability and enabling evidence-led decisions earlier in the product lifecycle.

Basket Overlay

I designed and scoped this basket overlay, using a responsive layout by implementing PayPal Credit and Insurance to increase revenue.

Scalable Solutions

I create solutions for the future, that meet the needs of the business using technologies and design methods to deliver a seamless user experience.

Shanna Watson

Short history

With more than 20 years’ professional experience in the IT and creative industry, I have a deep passion for creative design. I specialise in UX, UI product design, site development and information architecture design; strategically adding vision, enhancing brands, improving online presence and customer engagement.

Having many years’ experience in UI and UX design of responsive layouts and mobile apps, I am capable both technically and artistically. I am a creative and alternative thinker who likes to be involved in developing concepts, adding strategic creative direction with a demonstrated accuracy and attention to detail. Following best practices, planning and process are important elements that I take seriously when executing projects. I work well under pressure as this inspires me. I am a good problem solver with the ability to communicate ideas, recognise pain points and able to tailor a solution to meet the required objectives.

My Ethos

Key Skills
  • Strategy & process driven
  • User Experience (UX)
  • Information Architecture (AI)
  • User Interface design (UI)
  • Typography & layout
Web Knowledge
  • HTML, HTML 5, XHTML, DHTML
  • CSS 3, Responsive
  • CMS systems
  • SQL Server & Scripts, MySQL
  • Web standards – Accessibility, Usability, Crossbrowser
    compatibility
  • J-Query, XML &Action Script
Design Tools
  • Photoshop & Illustrator
  • Experience Design & Sketch
  • Dreamweaver
  • InDesign, Acrobat
  • After Effects & Premier
  • Visio, Lucid Charts, InVisionApp
Traits
  • Team Player
  • Adopt Ideas
  • Enhance User Flow
  • Business Driven
  • Customer Focussed

Marketing

75%

UI & UX Design

90%

Strategy

80%

SEO Best Practices

65%

Process & Data Driven

75%

Product Design including UX/UI design is a science to me.

I use many different practices in my work, drawing from my experience and looking at data to create a solution that best fits the organisation I am working with.

I take pride in my work; keep myself informed with up-and-coming technical trends; best practices and user interactions. I derive pleasure from monitoring analytical data to adapt and evolve a concept to fruition, driving development and innovation forward into a successful portal, platform or product.

Scalable, Accessible Design System Transformation

Scalable, Accessible Design System Transformation

10/10/2026

Scalable, Accessible Design System Transformation
Design leadership isn’t just about pixels — it’s about transforming how an enterprise performs.

Design leadership isn’t just about pixels — it’s about transforming how an enterprise performs.

08/30/2026

Design leadership isn’t just about pixels — it’s about transforming how an enterprise performs.
Jewellery Insurance

Jewellery Insurance

UX Journey for Jewellery Insurance Products

Jewellery Insurance
Trade-in online

Trade-in online

Trade-in online solution

Trade-in online
SEO Landing Pages

SEO Landing Pages

Product Format Hubs

SEO Landing Pages
UX Improvements

UX Improvements

Application of UX principles

UX Improvements

User Experience Principles

UX and UI design is a science to me.
Target Audience

Know who you are appealing to so that they can relate to your message

Easy Interface

Ensure you create a seamless journey with clear sign posting

Seamless Funnel Journey

Keep the process simple for your customer

Responsive Grid

Use grid layout principles to support all forms of media devices

About meMy Ethos
10/16/2018

My Ethos

What makes it work for me
About meMy Process
10/16/2018

My Process

I believe in creating milestones for teams to collaborate and complete a solution