Created SEO landing pages to improve the SEO and the initial customer experience of the Game portal. Developed a number of landing pages and product platform pages to increase sales and have centralised areas of the site. The overall results proved to increase conversion rates and other sales on the site.
These pages are fully responsive. Each of them consist of 5 Tabs that convert to an accordion on mobile, creating category areas that provide a user journey to various sections of the website. Engaging content really is key in today’s online world, together with a range of keywords, product links, with upcoming games, consoles and accessories.
We launched this page with the Nintendo Switch Birthday. It consisted of Games, Switch geared towards adults and the 3DS Family targeting a younger audience. With a Labo Tab introducing the new product range, together with informative content, embedded videos and links to shop and pre-order online.
We launched this page with release of the latest Xbox One X. It consisted of Games, Consoles promoting the worlds’ best console, as well as an Accessories tab and a Video tab with video feeds and more. With links to shop and pre-order online, the performance was surprising therefore we continued creating more informative platform hubs on the Game website.
The PlayStation format hub hosts sections to Games, PS VR, Accessories and Digital Credit. With engaging graphics, console comparisons with The Latest Top 10’s, intended to launch with the Spider Man release. Since this was built there has been a restructure within the organisation, with a second iteration of the platform format hubs.
