When designing my portfolio, my aim was to show how my criterion is effective with layout design and to demonstrate how it works in web design.

The site was designed with a vision of simplicity and elegance to create an impact when presenting various types of work. An enjoyable process from ideation to creation.

While testing how the images are affected on various devices I have set out rules and safe zones for device widths, highlighting the focal view of the graphic to create more impact to the viewer.

By using mathematical principles of modular scales and ratios in the layout and typography, this allows for similar results in consistency and functionality.   Eg. Golden Ration, rule-of-thirds, perfect fourths, major-seconds etc. Visit: https://www.modularscale.com

Jewellery Insurance

Jewellery Insurance

UX Journey for Jewellery Insurance Product

Jewellery Insurance
Trade-in online

Trade-in online

Trade-in online solution

Trade-in online
SEO Landing Pages

SEO Landing Pages

Product Format Hubs

SEO Landing Pages
UX Improvements

UX Improvements

Application of UX principles

UX Improvements